KRAs:
1. Content Review and Quality Assurance:
● Review content created by other writers to ensure accuracy, clarity, and
adherence to style guidelines.
● Provide constructive feedback and guidance to writers for improvement.
● Ensure content meets established KPIs and standards.
2. Content Engagement and Readability:
○ KPI: Flesch-Kincaid Reading Ease Score: Maintain above 80 score for all
content (targeting easier readability for UK audiences).
3. Accuracy and Cultural Nuances:
○ KPI: Zero spelling and grammar errors in all content (as evaluated by a
professional editor or reputable grammar checking tool).
○ KPI: Content adheres to British English spelling, punctuation, and
grammar conventions.
○ KPI: Content avoids cultural references or slang not understood by the UK
target audience.
4. Website Brief Adherence:
○ KPI: All content adheres to the agreed-upon website brief (word length,
tone, target audience, key messages, etc.).
5. SEO Optimization:
○ KPI: Keyword density within the recommended range for targeted
keywords.
○ KPI: Meta descriptions optimized for click-through rates and include
relevant keywords.
○ KPI: Compelling calls to action (CTAs) that encourage conversions.
Qualifications:
● Bachelor's degree in English, Mass Communication, or a related field.
● Must have studied in English medium in school.
● Class 12 English score to be a minimum of 90/100.
Software Knowledge:
● Proficient in word processors (Microsoft Word, Google Docs).
● Grammar and spell-check tools i.e Grammarly
● Knowledge of Plagiarism checkers i.e. Copyscape, Turnitin
● Ability to write effective GenAI prompts
● Ability to judiciously use AI tools for self review and continuous improvement of
work quality
Essential Requirements:
● Experience in writing & reviewing website content.
● Written content for global markets.
● Strong command of grammar & punctuation.
● Excellent research abilities.
● Should have a portfolio showcasing diverse and well-crafted written content.
● Familiarity with SEO principles and best practices.
● Certification in Digital Marketing - Effective SEO Techniques.
Preferred Skills / Requirements:
● Experience in creating content for digital marketing and social media.
● Detail-oriented with a keen understanding of brand consistency.
● Ability to adapt writing style to different audiences and platforms.
● Ability to collaborate effectively in a team environment.
● Content writing/ creative writing certificate will be preferred.
● IELTS certification
Experience:
● 5-7 years of work experience in the similar role.
Good Working Environment.
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